Marketing Today's Academic Library

Most Library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers of exhibits. The guiding principle of Marketing Today's Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews's personal and compelling presentation will assist readers in
Challenging and rethinking their marketing strategies
Demonstrating their value through applied relevance
Focusing on students' needs and expectations
Written in a concise and engaging manner that speaks to common anxiety point about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their Library experience.