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Strategic Management for Today's Libraries

Rs. 750

Additional information

ISBN 9788170005872
Year of Publication 2010
Binding HardBound
Pages
Edition
Language English

Either on institution changes in response to changing needs and opportunities or it dies.
Marilyn Gell Mason
Libraries do not exist in a vacuum. They are regularly affected by external changes and trends outside of their control. The political climate, demographics, the economic state ofthe union, and technological change can all affect the library adversely,. Or these changes can be seen as challenges and opportunities to move in the right direction-and always forward. How well librarians respond to and manage change will determine the level of success in achieving the library mission.
Strategic management arms librarians with the ability to work proactively with external changes to achieve the library's mission, marilyn Gell Mason outlines the different forces affecting libraries and explains how and why librarians must manage external changes just as they manage internal resources. Among the external factors are;
Political Context
The impact of technology
Innovation
Intellectual Freedom
Economic Issues
Mason then explains how librarians can transform external forces into positive outcomes for the library, their patrons, and themselves. She maintains strategic management can spell he difference between a positive role for libraries in their communities and a library unable to keep up with the forces affecting it.


Preface
Introduction to Strategic Management
PART-I Trend Analysis
1 Trends Challenging the Library: Technological, Economic, Social, Political ALA Yearbook of Library and Information Services, 1985
2 The Future of the Public Library Library Journal, September 1, 1985
3. The Future Revisited Library Journal, July 1996
PART-II Political Context
4.` The Politics of Cooperation Library Journal, November 1, 1973
5. The Politics of Information Library Journal, September 15, 1979
6. The Fortune Cookie: Socio-Political Impact of Information Technology Special Libraries, spring 1981
7. Washington Update Library Journal, January 15, March 15, July, December 15, 1981
8 Politics and the Public Library: A Management Guide Library Journal, March 15, 1989
PART-III Innovation
9. Managing Innovation: Library Journal, April 1, 1991
PART-IV Economic Issues
10. User Fees I: The Economic Argument Library Journal, January 1, 1979
11. User Fees II: The Library Response Library Journal, January 15, 1979
PART-V The Impact of Technology
12. Library Automation: the Next Wave Library Administration & Management, v. 5, no. 1, 1991
13. Sex, Kids, and the Public Library American Libraries, June/July 1997
14. Reference Revolutions Journal of Library Administration, v. 25, no. 2/3, 1998
15. Educational Programming in the Digital Era Testimony before the advisory Committee on Public Interest Obligations of Digital Television Broadcasters, January 16, 1988
16. The Yin and Yang of Knowing Daedalus, fall 1996
PART-VI Literacy
17. Libraries, Literacy, and the Future Strengthening the Literacy Network: Proceedings of a National Forum for State Libraries, May 20-22, 1990
PART-VII What "Global" Means for Libraries
18. Is There a Global Role for Metropolitan City Libraries? American Libraries, September 1994
PART-VIII The Library of Congress
19. More than a Library for Congress: Making LC the Nation's Library Library Journal, November 1, 1993
PART-IX Personal Style
20. Five Women Library Journal, November 1, 1975
PART-X Measuring Success
Index

Marilyn Gell Mason is the director of the Cleveland Public Library. Previously she served as director of the Atlanta Public Library and executive Director of the first White House Conference on Library and Information Services in 1978. she is a frequent speaker and contributor to the professional press on management and policy issues.