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Journalism And Mass Communication

Author: Amit Desai

Rs. 750

Additional information

ISBN 8188583014
Year of Publication 2003
Binding HardBound
Pages
Edition
Language English
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The media is playing stellar part in arousing people's consciousness and righteous anger when governments tried to ignore atrocities, ethnic cleansing, famines, gross violation of human rights, repression of religious freedom and unpopular wars. It has an obligation to bring people closer to what is important, to what is historical, not to cheapen the journalistic value o transcendence as far as the extremes of alienation that can already be felt by the fellow citizens. Along with a strong civil society, a vibrant and vigilant media the people and their representative rulers. This book contains highly valuable information on Journalism and mass communication. Beside journalists, administrators and policy planners, this will certainly prove highly useful for students and teachers in the field of journalism and information technology.

Preface
1. Introduction
2. New Millennium Professionals
3. Future of Journalism
Journalism and Mass Communication for the Digital Age
4. Media Trends in India
Medial Scenario
Broadcast Media
Radio, Television
Print Media
The Internet
Traditional Theater/Media
Media Index
Media Exposure, Print Media, Television and Cable, Redio, Telecommunications
5. Communication Strategies
Problems of Communication Flows & Knowledge Sharing
Language and Jargon
Technological Difficulties
Lack of Relevant Knowledge
Lack of Resources
Information Overload and Information Vacuum
Culture and Attitudes of Ogranisations and Institutions
Diversity of Values
Lack of Local Content
The Art of Knowledge Sharing
Explicit, Tacit and Implicit Knowledge
Models of Collaboration
The Challenges of Collaboration
Sustainable Development Communications Network (SDCN)
Entitlement to Natural Resources Information Sharing System (ENRISS)
Jubilee 2000 and Internet Communication
Analysis of Online Technology and Solutions . Using Online Aggregators Short-Term Solutions, Long-Term Strategies
6. Communication Strategies After September 11
Some Remarks on Risk , Trust and Crisis.
Characteristics, of Internet Communication:
The Most Disembedded Medium
The Double-edged Character of Internet , Communication
Rumors, Bias, Improvements and Changes
Consequences
7. Information Revolution
Telecommunications Infrastructure
Internet Access and Community Demand
IT Utilization by Non-profits and Community Groups
Education
Post Secondary Education and Training
Economic Development
Entrepreneurship
IT Infusion in Small Scale Manufacturing Firms
Financing And Community Renewal
Information Ownership
International Aid and Development
8. Critiques of the Dominant Paradigm
Dependency theory Participatory Theories and Approaches
Translate Participatory Ideas into Actual Programs
Media Advocacy
Social Mobilization
9. Developmental Communication
Convergence
10. New Media
11. Media Research
Restricting Access to Information
Identity and Authenticity Online
Privacy and Personal Information
Where's the Multimedia in Online Journalism
The Future of E-Journals
The Convergence of the Web and TV
Newsroom Content
12. Integrated Model of Communication
Communication as Dialogue
Community Dialogue and Collective Action
Catalyst
Collective Action
Outcomes
The Interaction of Individual and Social Change
13. Social Change
Social Change Process.
Identification of Leaders
Clarification of Perceptions
Conflict and Dissatisfaction
Vision of the Future
Options for Action
Consensus on Action
Action Plan
Assignment of Responsibilities
Mobilisation of Organisation
Implementation
Outcomes
Participatory Evaluation
Action Process Matrices
Columns of the Matrices
Data Procession and Analysis
Leadership
Dimension of Leadership
Equity of Leadership
Flexibility in Leadership
Visions of Leadership
Degree and Equity of Participation
Information Equity
Dimensions of information Equity
Collective Self-Efficacy
Dimension of Collective Self- Efficacy
Sense of Ownership
14. Media in the Digital Age
15. Media and Democracy
Evaluation
Independent Media
Media for the Rich
Internet
Primary Supports Three Areas
Media Centres
16. Media Strategy Freedom and Development
New Communication Strategy
IPDC
Development Communication
Racism
Divided Opinions
FXI Activities
Information About Cataracts
New Indian Strategy
Index

Amit Desai is a postgraduate in Journalism and Mass Communication. He has over 15 years of experience in public sector institutions. He is a veteran journalist, his contribution in the area of broadcast journalism as well as print media communications are highly acclaimed in the country and elsewhere. He has worked various magazines as feature editor, script writer and director etc. He has visited more than eight countries of the world and organised a fora for advancement of media studies.

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