This book is specially written for the library professionals indicating the crucial situation which the libraries are facing at present. This situation is not for just one type of library but all types of libraries. It is a known fact that the users were directly visiting library for their information needs, but in the recent past their visits have been gradually declining. One of the major reasons for this is the advent of the Internet. The library professionals are struggling to compete with the might of Internet and satisfy the complex needs of this knowledge society.
The effective solution for this issue is adopting marketing of information in the libraries and this book has dealt in detail with the concept of marketing and its strategy successfully in libraries. The main aim of this book is to explain in detail how the information from the various resources can be promoted to motivate the users to make use of the resources of the library to the maximum extent. Just on-line transfer of digital information alone will not be sufficient for its survival. The information provided has to be relevant information to the maximum extent and it has to be processed in such a way that it adds to the existing knowledge of the users for fulfilling their specific purpose. This type of change management is required in present situation in the libraries. This paves way for the transition of knowledge management from information management in libraries. How this transition has to take place and the process involved in this phenomenon has been explained in this book.. At the same time it also discusses the possibility of getting some remuneration for the library.