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Blueprint for your Library Marketing Plan

Author: Patricia H. Fisher Marseille M. Pride

Rs. 650

Additional information

ISBN 9788170005698
Year of Publication 2009
Binding HardBound
Pages 149
Edition
Language English
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In these challenging times, libraries face fierce competition for customers and funding . Creating and implementing a marketing plan can help libraries make a compelling case and address both issues-attracting funding and customers by focusing on specific needs. But where and how do you star?
Drawing on the authors' many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing plan offers a step-by-step program t get any library up to speed with minimal angst,. These easy-to implement techniques help librarians
Lay the groundwork through strategic planning and data collection
Write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library.
Use marketing planning to create and position new and existing services and programs
Implement and track the plan, then evaluate results.
Reproducible forms and worksheets, quick-start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic, and special libraries, marketing specialists, and students and instructors in library programs can learn to tailor marketing plans, prioritize services, and address community needs using this library-focused, hands-on guide.

List of Figures
Preface
Acknowledgments
1 Strategic Plans: Dust Catchers or Power Tools for Your Marketing Plan?
2 Mining Data : Discovering Trends
3 Developing the Marketing Plan: Getting Started
4 Marketing Plan Introduction: Product/Services Details
5 Target Markets: Well the Service Meet Their Needs?
6 Assessing the Current Marketing Situation: How Does Your Service Stack Up in the Marketplace?
7 Setting Goals and Objectives with Supporting Strategies: The Art of Focusing Your Resources
8 Promotion: Assessment, Goals, Objectives, and Strategies
9 Implementing Your Strategies: Developing Tactics,
10 Closing Thoughts: Summaries and Evaluation
Marketing Plan Worksheet
1 Strategic Planning Self -Grade Card
2 Data Collection-Public Library
3 Data Collection-Academic Library
4 Marketing Plan Template
5 Service Life Cycle
6 Service Competitive Audit
7 Semantic Differential
8 Positioning Map
9 Place and Price Audit
10 Goal, Objectives, and Strategies
11 Promotion Audit
Index


Patricia H. Fisher, BA Sociology. MAS, MLS Candidate (2006) is an independent Marketing and Public Relations Consultant. For fifteen years she was a Product Manager with Verizon Communications in the Consumer, Small Business, and Large Business units. Additionally, she has served libraries in a volunteer capacity for more than fifteen years: as member, Vice-president, and President of the Board of library Trustees for Baltimore County Public Library; President of the Trustee Division of the Maryland Library Association; Member, Committee Chair, First Vice-President, and President of the Association of Library Trustees and Advocates and Member of the Public Awareness Committee, the Committee on Legislation and the Core Values Task Force of the American Library Association. she is currently enrolled in the College of Information Studies at the University of Maryland, College Park.
Marseille Pride, BA, MLS, MA is Director of the Library at Washington Bible College/Capital Bible Seminary. Formerly she was a Public Library Consultant with the Maryland State Department of Education, Division of Library Development and Services. She has been as consultant to numerous nonprofit organizations including Big Brother and Big Sisters, the Urban League, and the Association of Black Charities in the areas of public relations, orgaizational development, event planning, and partnership. Additionally, she has been a Reference Librarian at Goucher College, American University, and the University of Maryland.

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